With a new partnership with the leading Web3 company The Sandbox, eSports, lifestyle, and media company FaZe Holdings Inc (NASDAQ: FAZE) is heading to the metaverse.
The decentralized metaverse business The Sandbox, which is part of Animoca Brands, has announced a partnership with the North American gaming and esports organization FaZe Clan.
Through this agreement, FaZe Clan will set up a virtual territory called FaZe World and enter the metaverse. In the release, it says that FaZe and Sandbox will work together to create new ways to make money and to host events and other experiences in FaZe World.
"Faze Clan into metaverse" is a joint project between:
The FaZe Clan will make FaZe World, a 12-by-12-foot virtual plot in the Sandbox metaverse.
"Part virtual real estate and part amusement park," say the two companies, is how they describe the world. To back up this idea, they plan to build digital infrastructure.
In FaZe World, FaZe and Sandbox will host virtual events, games, and digital goods. Through a partnership with the metaverse, they will also work together to find new ways for the FaZe Clan to make money.
People will be able to buy the plots around FaZe World, giving them the chance to own a virtual piece of land next to FaZe Clan.
The Sandbox will have a LAND sale later this year to celebrate the event. The fully immersive experiences of FaZe World will be available in 2023.
What Took Place: The Sandbox is a brand owned by Animoca Brands that is based in the metaverse. FaZe Clan just announced a partnership with The Sandbox. As part of the deal, the FaZe Clan will sell land around its "FaZe World" 12x12 plot (144 parcels) in The Sandbox.
The company said, "The partnership is FaZe Clan's official first step into the metaverse." The Sandbox and FaZe Clan will work together to make experiences for the metaverse. There could be virtual events, games, and the release of digital products as part of these experiences. In 2023, these things should happen.
The company said that the new virtual world might also turn FaZe World into a game.
"In the Sandbox LANDs that surround FaZe World, people will be able to buy digital land. Fans of FaZe Clan will never get another chance to live next door to one of the world's biggest gaming and media companies."
The Sandbox has more than 400 partnerships with well-known companies and people, such as Ubisoft, Warner Music Group, Gucci, Snoop Dogg, Adidas (ETR:ADSGN), Steve Aoki, Care Bears, Atari, and The Smurfs.
What investors need to know about FaZe Clan stock when it hits the market
Why it's important: FaZe Holdings said that the new partnership might help the company find new ways to make money.
"With FaZe World and our relationship with The Sandbox, our fans who are already digital natives can experience FaZe Clan in a more immersive way," stated Lee Trink, CEO of FaZe Clan.
The Sandbox is a leader in the metaverse and the virtual world, and it has its own token called Sandbox (CRYPTO: SAND). The company said that more than 40 million people use its mobile platform.
NFTs like the one from Snoop Dogg were made when The Sandbox and creators worked together in the past.
FaZe recently went public through a SPAC merger and said it would try to make money off of its many fans. The company had deals with MoonPay and other companies that dealt with cryptocurrency. It also had deals with big companies like McDonald's Inc. (NYSE: MCD).
As of the time this article was written, the price of FaZe Holdings shares has gone up 6.73 percent to $14.44.
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