John Robb & Son in Neilston, East Renfrewshire, sells unleaded petrol for 168.9p and diesel for 183.9p. He says his firm is doing this to reduce poverty-related distress.
Major retailers are being criticized for not passing on a wholesale price cut to customers. Average petrol pump prices declined 9p in July to 182.69p per litre, while diesel fell 7p to 192.38p per litre, according to the RAC.
The motoring industry says drivers are still paying too much at the pumps compared to wholesale costs, which have reduced 20p in eight weeks. It indicates gas should be 167p/l. Mr. Robb lowered his gas and diesel pricing to match the wholesale rate.
The company owner told BBC Scotland, "We're in a tiny town, and that reflects poorly on you."
Long-term. "We're not here for short-term profits. "The community supports me."
He says the gas station, which has been in his family for four generations, makes "no money" from fuel sales.
The tactic has brought more consumers to Neilston's workshop. Mr. Robb added, "It's really profitable." Taxi drivers are usually the first to arrive. So they'll broadcast it.
"You'll see many of taxis if you're competitive."
Cost-of-living-stricken communities embrace lower costs. Mr. Robb: "People are vociferous about prices."
"Most of it is lighthearted, but you can feel the fear, the worry in their cheeks," he said.
The Neilston business owner said forecourt executives may have been sluggish to cut pricing due to marginal profits. "We've all been operating on a tight margin, and some people may be seeking to recuperate losses," he said.
"It's a bad business. We're a four-generation company. We'll continue as long as we can cover charges. It's not profitable. No refunds. So few sites remain.
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